Home Hardware: the Unnoticed Moments
A photo essay b by Alexandra Ismail
Workdays are often dull and boring with sporadic flurries of activity that sends the store into a momentary state of frantic rushed excitement. We think we know what goes on in stores but the calm impatience, waiting, watching the clock tick by and glancing out the window to find entertainment in the changing weather is not seen. We don't see the still and the waiting as the store sits empty on a quiet morning. Taking inventory and stocking shelves while rushing back to the cash as the line builds up beginning to wind through the store. Then the customers are gone and the store is empty. The walk of the back alley of the strip mall towards the back door, the storage room with products piled ceiling high, a store from the perspective of a customer is a whole different world not lived in by the staff. I aimed to capture the unnoticed and often overlooked moments that go on in a Home Hardware on a snowy Sunday morning.